How Brands Grow : What Marketers Don't Know 

Giới thiệu How Brands Grow : What Marketers Don't Know 

How Brands Grow

What Marketers Don't Know

Byron Sharp

• This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Until every marketer applies these learnings, there will be a competitive advantage for those who do
• Melding logic and science with compelling insight, this books lays out important principles that every manager should know and apply
• Employs an exciting evidence based approach to marketing
• Provides insight for all business professionals about how to market their brands effectively
• The author is Director of The Ehrenberg-Bass Institute which has many international big brand corporate members including British Airways, Mars, Coca-Cola, Colgate-Palmolive, ESPN, Kraft, Unilever, Procter & Gamble

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....

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